Purpose Strategy
Speaks: English, Portuguese, German, Dutch
Portugal / Netherlands / Germany
An accomplished brand strategist with over a decade of experience in developing impactful campaigns, specializing in social media and content strategies. As a driving force behind the launch of Boomerang for Better, the purpose arm of Boomerang Agency, Mafalda has crafted purpose-driven communication strategies for global brands like Henkel, Got2B, Schwarzkopf, Heineken, and KLM. She’s here to help nonprofit organizations articulate their impact and bring their purpose to life through compelling storytelling on social media.